Welcomes You
AL FAS Jewellery Trading LLCJewellery WholesaleThe group's founding company — wholesale gold jewellery trading from our Dubai headquarters.
Our Business Pillars
Three Pillars, One Standard of Trust
From Dubai's wholesale trade to investment-grade bullion and premium retail showrooms — every AL FAS client is served with the same 20-year commitment to quality.
Wholesale Jewellery
Gold chains, bangles, rings and custom orders — sourced and exported at scale for B2B partners worldwide.
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Gold & Silver Bullion
Investment-grade gold and silver bars and coins, competitive premiums, and live spot pricing for traders and investors.
View Bullion
Retail Store
Curated collections for every occasion, available in-store and online across our three-country showroom network.
Visit RetailOur Companies
A Legacy Across Precious Metals & Jewellery
Five strong brands, one shared commitment to excellence — from precious metals to timeless jewellery, our companies work in harmony to deliver trust, quality and value across the globe.
AL FAS Jewellery Trading LLCJewellery WholesaleThe group's founding company — wholesale gold jewellery trading from our Dubai headquarters.
Auro ImpexJewellery WholesaleSourcing and wholesale distribution of gold jewellery from our design and manufacturing base in India.
Fine Impex (M) Sdn. Bhd.Jewellery Wholesale · BullionWholesale jewellery and gold & silver bullion supply serving the Malaysian market.
Shobika JewellersRetailOur retail showroom brand, bringing curated jewellery collections directly to customers.
Aerilius Precious MetalsBullion — Gold & SilverOur precious metals trading arm, sourcing and supplying investment-grade gold and silver bullion across five countries.Why AL FAS
Five Companies. One Standard of Trust.
A heritage built on certified quality, transparent pricing, and long-term relationships — five companies working as one across eight countries, in bullion, wholesale, and retail alike.
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Years of Excellence
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Group Companies
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Certified & Compliant
Daily
Competitive Premiums
Who You'll Work With
Meet Our Managing Director
I'm Subin Binoy Cheeran — Managing Director of the AL FAS group.
I started AL FAS to fix something that bothered me across the jewellery trade — too many middlemen, too little transparency on pricing. Today that same promise runs across five companies I lead — Aerilius Precious Metals, AL FAS Jewellery Trading, Auro Impex, Fine Impex, and Shobika Jewellers — covering bullion, wholesale, and retail in eight countries, with every price traceable back to the live gold rate.
Two decades in, I still review every new client relationship personally. If you're weighing a wholesale order, a bullion position, or just want a straight answer about a piece — reach out. No account managers in between, just me.
Trusted & Certified
Recognised by the Industry We Serve
DMCC RegisteredDubai Gold & Jewellery GroupHallmark CertifiedAssay VerifiedPDPA CompliantGDPR Compliant
Client Voices
What Our Partners Say
We're proud of the trust we've earned — here's what our partners say.
Their bullion desk quotes fast and holds the price exactly as promised — no last-minute renegotiation like we've had with other suppliers.
James Whitfield
Bullion Trader, London
AL FAS has been our go-to wholesale partner for three years running — consistent quality and reliable export logistics every single time.
Ahmed Karim
Wholesale Buyer, Dubai
Transparent premiums and fast settlement made AL FAS our preferred bullion supplier for recurring investment purchases.
Priya Nair
Bullion Investor, Singapore
The retail team helped us design a custom bridal set that exceeded every expectation. Craftsmanship you can trust.
Farah Yusof
Retail Customer, Kuala Lumpur
AL FAS sources exactly what we need for our showroom, on time, every time. Documentation is always spot-on for customs.
Ananya Reddy
Wholesale Partner, Mumbai