Our Business Pillars
Three Pillars, One Standard of Trust
From Dubai's wholesale trade to investment-grade bullion and premium retail showrooms — every AL FAS client is served with the same 20-year commitment to quality.

Wholesale Jewellery
Gold chains, bangles, rings and custom orders — sourced and exported at scale for B2B partners worldwide.
View Wholesale
Gold & Silver Bullion
Investment-grade gold and silver bars and coins, competitive premiums, and live spot pricing for traders and investors.
View Bullion
Retail Store
Curated collections for every occasion, available in-store and online across our five-country showroom network.
Visit RetailCurated Edits
Shop Our Collections
Explore the stories behind our newest bridal, bullion and retail arrivals.
Why AL FAS
Two Decades of Trust, Five Countries of Reach
A heritage built on certified quality, transparent pricing, and long-term relationships with wholesale, bullion, and retail clients alike.
Who You'll Work With
Meet Our Founder
I'm Subin Binoy — the founder behind AL FAS.
I started AL FAS to fix something that bothered me across the jewellery trade — too many middlemen, too little transparency on pricing. So we built a group that runs wholesale, bullion, and retail under one roof, with every price traceable back to the live gold rate.
Two decades in, I still review every new client relationship personally. If you're weighing a wholesale order, a bullion position, or just want a straight answer about a piece — reach out. No account managers in between, just me.

Trusted & Certified
Recognised by the Industry We Serve
Client Voices
What Our Partners Say
We're proud of the trust we've earned — here's what our partners say.
Their bullion desk quotes fast and holds the price exactly as promised — no last-minute renegotiation like we've had with other suppliers.
AL FAS has been our go-to wholesale partner for three years running — consistent quality and reliable export logistics every single time.
Transparent premiums and fast settlement made AL FAS our preferred bullion supplier for recurring investment purchases.
The retail team helped us design a custom bridal set that exceeded every expectation. Craftsmanship you can trust.
AL FAS sources exactly what we need for our showroom, on time, every time. Documentation is always spot-on for customs.




