Welcomes You
Our Story
Built on Gold, Grown on Trust
AL FAS Jewellery Trading Group began as a small wholesale trading desk in Dubai, driven by a simple promise: certified quality and fair dealing on every transaction. Two decades later, that same promise underpins a multi-national group spanning wholesale jewellery, gold & silver bullion supply, and premium retail.
Today, AL FAS serves partners and customers across the UAE, Singapore, Malaysia, the United Kingdom, and India — combining old-world craftsmanship with the transparency and speed that modern trading demands.
Our Mission & Our Vision
What Guides Us
Our Core Values
The principles that guide every relationship, every transaction, and every gram of gold that passes through our hands.
Integrity
Every transaction is built on honesty, fair pricing, and full transparency — no exceptions.
Quality
Certified, hallmark-verified gold and silver, sourced and inspected to the highest industry standards.
Reliability
Consistent supply, on-time delivery, and dependable service — the same standard in every country we operate.
Global Perspective
Two decades of cross-border trade give us the reach and insight to serve clients anywhere in the world.
Meet Our Founder
Subin Binoy
Our Journey
Milestones That Shaped Us
From a single trading venture to a multi-national jewellery and bullion group — here's how we got here.
- 2022
Founded
AL FAS Jewellery Trading Group established, laying the foundation for a family-run trading business.
- 2023
Bullion Licensing
Secured gold and silver bullion trading licenses, expanding into precious metals supply.
- 2024
Regional Expansion
Opened operations across the UAE, Singapore, and Malaysia to serve growing wholesale demand.
- 2025
Retail Launch
Introduced a dedicated retail jewellery line, bringing the brand directly to consumers.
- Today
Global Presence
Operating across five markets with a reputation built on trust and craftsmanship.
By the Numbers